News: 08/15/2007
Linkage Systems Announces blast™ Local Advertising Creation and Campaign Management Software
– Gives local merchants access to targeted, branded advertising that drives customers to their stores –
WESTBOROUGH, MA – Aug. 15, 2007 – Linkage Systems has announced that its local advertising creation and campaign management software system will be available on October 15, 2007.
blast™ – the Linkage Systems branded local advertising software technology – is a local advertising creation and campaign management system that meets the needs of both the brand owner and the local merchant. The brand owner retains complete control over the brand identity and the campaigns. The local merchant specifies the details of the local offer and orders the necessary fulfillment on demand – not according to some co-op marketing schedule developed months ago.
blast™ is affordable, easy-to-use, easy-to-deploy, and easy-to-manage. Unlike other systems specializing in variable data printing for complex workflows and specially targeted print vendors, the Linkage Systems solution is a light-weight solution that is deployed quickly and nimbly according to the precise needs of the brand owner and merchants. It integrates with and augments existing asset management and workflow systems and preserves existing investments.
The blast™ platform provides a web-based client allowing the local merchants to customize and create their localized advertisements and manage their local campaigns using any web browser. The server side of the solution is installed by the brand owner on Microsoft Windows Server 2003 along with Microsoft SQL Server 2005. Together, the client and server components of the blast solution leverage ASP.NET and the Microsoft .NET framework to reinforce brand presence, control brand usage, and establish brand preference in local advertising and promotion.
Organizations interesting in learning more about the Linkage Systems approach to branded local advertising can call 508-836-4546 or email inquiries@linkagesystems.com.
About Linkage Systems
Based in Westborough, Mass., Linkage Systems Corporation is privately funded and develops software products and services that embrace the themes of software integration, innovation, and collaboration. Linkage Systems focuses on affordable and easy to deploy solutions that enable local outlets to fully leverage the existing investments in national and regional brand advertising. By integrating advances in mass customization, digital imaging, and automated workflow technology, Linkage Systems is positioned to help local businesses compete effectively in a marketplace driven by increasingly sophisticated consumers who are relying more on local search and targeted marketing to find merchants and make purchases. To learn more about Linkage Systems and the blast platform, please visit our web site at http://www.linkagesystems.com.
Source: Linkage Systems Corp.
Contact: Inquiries@linkagesystems.com or 508-836-4546 Web site: http://www.linkagesystems.com